Boretti’s Creamery is a conceptual neighborhood ice cream shop built around nostalgia, craft, and personality. The brand is positioned to feel timeless and playful pulling from classic American creamery signage while still feeling bold and contemporary. The goal was to create a logo that feels instantly familiar, warm, and memorable, like a local staple you’ve known forever. For this project, I focused specifically on logo design, developing a hand-drawn script wordmark paired with a custom icon inspired by vintage ice cream parlors. The layered outlines, rounded forms, and bright accent details were intentional choices to evoke charm, movement, and approachability. The final mark was designed to be highly versatile, working across storefront signage, packaging, merchandise, and digital applications without requiring a full brand system.