TideNoir Coffee is a conceptual specialty coffee brand inspired by coastal cities, late nights, and classic noir aesthetics. The brand blends the vibes of coffee culture with a sense of mystery and refinement. Positioned as a premium café experience for creatives, night owls, and urban professionals, Tidenoir’s identity leans into contrast: light and dark, calm and grit, tradition and modernity.For this project, I developed the complete brand identity, focusing on a restrained color palette, bold typography, and a graphic system that feels timeless yet contemporary. The visual direction draws from film-noir motifs, vintage silhouettes, and modern minimalism to create a brand that feels confident, cinematic, and distinctive. The goal was to design an identity that could live seamlessly across packaging, signage, merchandise, and digital touchpoints while maintaining a strong, recognizable presence.